Services
Email and customer relationships
We plan and design your customer list, email flows and customer journey together with you; we set the scope according to your need.
Alaz, performance and growth, and Talai, content and PR
Who it's for
- Brands with a permission-based email list, or that want to build one
- Those who want to talk to customers regularly but put it on a system
- Those looking for a way to win a customer a second time
What we do
- Drawing a customer lifecycle map
- Designing email flows (welcome, reminder, win-back)
- Writing email copy and designing templates
- Suggesting list segmentation
- Designing CRM fields and process on paper
- Planning growth experiments
- Preparing a checklist for consent and disclosure texts (for information only)
What we define together
Every project starts with a short introductory call; we clarify the need together. We put the following in writing from the start and submit it for your approval:
- Current state: the state of your list, consent records and the email or CRM tool you use. We work only with permission-based lists.
- Data setup: customer data stays in your tool; we deliver the flows and templates, and the setup is done in your tool.
- Order: first the lifecycle map, then the flows and templates.
- Scope: we write it together according to your need; we confirm the price and timeline in a written quote after the introductory call.
For the order of consent, records and first measurement, see email marketing for small business.
How we think about growth
We think of a customer’s path in four layers: being noticed, interest, decision and ongoing relationship. Each layer has its own job and its own measure.
How we proceed
1
We hold a short introductory call, put the scope in writing and submit it for your approval.
2
We discuss the state of your current list and tool.
3
We design the flows and templates.
4
We plan the setup in your tool together.
5
We look at the results together.
What you receive
- Lifecycle map
- Email flow plan and copy
- HTML email templates
- CRM field and process diagram (PDF)
- Experiment plan
What we need from you to start
- Current customer list status (source and consent information)
- The email/CRM tool in use or to be chosen
- Sales and product flow
- Consent texts
- Data access route
Frequently asked questions
Where do we start?
With a short introductory call. We clarify the state of your list and your tool together.
Can you also write our email copy?
Yes. Under our content, social media and written communications service, we also write email copy. You manage the list and the sending.
What are the price and timeline?
It varies with the scope; after a short introductory call, we prepare a written framework and quote.
Let's see together where to start.
Briefly write your current list and your goal. Every project starts with a short introductory call; we clarify the need together.
Alaz, performance and growth, and Talai, content and PR
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Services
- Brand strategy and positioning
- Brand identity and design
- Websites and search visibility (SEO)
- Content, social media and written communications
- Performance marketing and advertising
- Email and customer relationships
- Measurement, reporting and GA4
- Campaign planning and print-ready design
- Consulting and workshops