Short, clear articles on brand, websites, content and advertising.
Growth, CRM and email
Email marketing for small business: building a first list, what to check before the first send and what to read in the first report, plus consent notes.
11 min read
Measurement, reporting and GA4
Is your conversion tracking counting correctly before ads run? The counting flow, spotting double counts, a ten-item test and why Analytics and Ads differ.
10 min read
Consulting and workshops
Marketing consultant vs agency: who owns what, which fits which situation, a sample split of tasks and six questions to ask when you read a proposal.
10 min read
Websites and search visibility
How to plan a company website: which pages it needs, when a service gets its own page, sitemap and URL structure, plus an inventory table and a site tree.
8 min read
Brand identity and design
What does a brand identity design project include? Logo, colours, type, templates and guide item by item, plus a scope table and 12 checks on delivery.
8 min read
Brand strategy
What does a brand strategy consultant do, when does a business need one, and when can it wait? Outputs, a six-question check and prep questions.
8 min read
Web and search visibility
How much does SEO cost? No price list here: the four things that move a quote, which scope fits which site, and ten questions for comparing offers.
9 min read
Measurement, reporting and GA4
How to set up Google Search Console: property type, ownership verification, sitemap, then a week-by-week plan for what to read in the first 30 days.
6 min read
Content and social media
What is social media management and what does it cover? A week of tasks, a monthly content plan, what sits outside the scope and who approves what.
5 min read
Web and search visibility
How much does a website cost for a small business? No price list here: the line items that move a quote, 12 scope questions and a table to compare two offers.
6 min read
Measurement, reporting and GA4
GA4 setup step by step: account and property, web data stream, Tag Manager, key events, consent mode and the Search Console link, with a short test list.
6 min read
Brand strategy
How to build a brand strategy: take stock, choose a positioning, write the message and set voice principles. A fictional bike-shop example included.
6 min read
Brand identity and design
How to build a brand identity: voice first, then logo, colour, typefaces and a short brand guide. Illustrated with a fictional neighbourhood bakery.
6 min read
Website and SEO
How to avoid losing SEO when you redesign a website: URL inventory, 301 redirects, staging checks and what to watch after launch, with a sample table.
6 min read
Website and SEO
SEO vs. advertising: what each costs, how fast each works and how long it lasts. A way to decide which comes first, with a fictional carpet-cleaning example.
6 min read
Content and social media
Should an agency run your social media, or your own team? Questions to decide, a mixed setup, what to ask an agency, and how to run a trial period.
6 min read
Performance and growth
How to calculate customer acquisition cost: the formula, which costs to include, why timing matters and splitting by channel, with a fictional table.
6 min read
If there’s a topic we haven’t answered on the blog yet, write to us.
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