Our team works at one table. Clear division of work, shared plan: every step connects to the next.
Each in their own field, all at the same table. Hover over or tap a team member: see what they do and who they work with.
How a job travels through the team (example flow)
Kaira assigns the job
Manager
Puts the jobs in order, clarifies who does what and when, and joins the pieces into one whole.
Works with: Everyone: if a job involves more than one person, it goes through Kaira.
Strategy and analytics
Looks at what we have, what's missing and what to do first. If there's no data, says so plainly and suggests how to collect it.
Works with: In the example flow, takes from Kaira and hands to Ülgen.
Design and digital
Makes the brand identity, layout and website visible; aims for work that is readable, consistent and fast.
Works with: In the example flow, takes from Mergen and hands to Talai.
Content and PR
Writes site copy, blog posts, social media, email and press texts.
Works with: In the example flow, takes from Ülgen and hands to Etugen.
SEO
Arranges page structure, headings and the site's technical setup so it can be found in search engines.
Works with: In the example flow, takes from Talai and hands to Alaz.
Performance and growth
Ties advertising and measurement work to the goal; looks at what works.
Works with: In the example flow, takes from Etugen and returns the result to Kaira.
Puts the jobs in order, clarifies who does what and when, and joins the pieces into one whole.
Works with: Everyone: if a job involves more than one person, it goes through Kaira.
Looks at what we have, what's missing and what to do first. If there's no data, says so plainly and suggests how to collect it.
Works with: In the example flow, takes from Kaira and hands to Ülgen.
Makes the brand identity, layout and website visible; aims for work that is readable, consistent and fast.
Works with: In the example flow, takes from Mergen and hands to Talai.
Writes site copy, blog posts, social media, email and press texts.
Works with: In the example flow, takes from Ülgen and hands to Etugen.
Arranges page structure, headings and the site's technical setup so it can be found in search engines.
Works with: In the example flow, takes from Talai and hands to Alaz.
Ties advertising and measurement work to the goal; looks at what works.
Works with: In the example flow, takes from Etugen and returns the result to Kaira.
Manager
The team’s coordinator. Puts the work in order, makes clear who does what and when, and ties the pieces into one whole. If a job involves more than one person, it goes through Kaira.
Strategy and analytics
Helps set the direction. Looks at what you have, what’s missing and what to do first. Reads the data when there is some; when there isn’t, says so plainly and suggests how to collect it.
Design and digital
Looks after the brand’s visible side: identity, layout, website. Aims for work that is readable, consistent and quick to load.
Content and PR
Turns the brand’s voice into writing and communication: site copy, blog, social media, email, press. While writing, steps into the reader’s shoes and reads each sentence aloud.
Performance and growth
Ties advertising and measurement work to the goal. Looks at what works and suggests steering the budget accordingly.
SEO
Works so the site can be found in search engines: page structure, headings, which questions each article will answer, the site’s technical setup.
When we start a job, everyone involved sees the same summary. We consult each other when deciding; design looks to copy, copy to search visibility, visibility to advertising. You hear from a single point of contact.
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