Services
Measurement, reporting and GA4
We define what you should measure, plan the tracking and turn data into a report you can decide from.
Mergen, strategy and analytics, and Etugen, SEO
Who it's for
- Those who collect data and don’t know what to do with it
- Teams that can’t see which work is paying off
- Those who want to see ad, site and sales data in one place
What we do
- Preparing a goal-linked measurement plan: goal, metric, event list
- Writing a requirements document for tracking code and conversion tracking
- Auditing the existing tracking (if you give access)
- Designing the dashboard (in your account)
- Writing a monthly report and short assessment
- Designing experiments and interpreting results with basic methods
- Preparing a data quality checklist
What we define together
Every project starts with a short introductory call; we clarify the need together. We put the following in writing from the start and submit it for your approval:
- Access: analytics, tag manager, search console and dashboard accounts stay with you; you give us access in writing, with the lowest permission level.
- Goal: the business goal and main conversions (sales, form, calls) are clarified beforehand.
- Data owner: we decide together who is responsible for the data.
- Order: we prepare the measurement plan and report right away; verifying the setup depends on access.
- If there isn’t enough data, we say so plainly in the report and tell you what needs to be collected.
If you want to try the setup yourself, our GA4 setup and Search Console setup guides walk through it; customer acquisition cost shows what the numbers feed into.
Before you run ads, use the ten-point test in conversion tracking before running ads.
How is a campaign measured?
Measurement is set up before the campaign starts. The order is always the same.
- Goal. We write down what you want to count.
- Measurement setup. We set up which tool we'll get that number with, and from where.
- Report. We write up what was measured in plain language.
- Decision. We look at the report and decide together what continues and what changes.
How we proceed
1
We define the decision you want to make and the goal.
2
We write the measurement plan.
3
We do the setup in your account with your approval, or give you step-by-step instructions.
4
We run a verification test.
5
We report and review it together.
What you receive
- Measurement plan
- Event and conversion definitions
- Setup verification checklist
- Dashboard (in your account)
- Monthly report
What we need from you to start
- Access with the lowest permission level to analytics/tag/search console accounts
- Business goal and main conversions
- Existing reports
- Site/app information
- The person who owns the data
Frequently asked questions
Will we have access to our data?
Only what you give in writing, with the lowest permission possible and only as much as needed.
We have no data at all. Can we still start?
Yes, we first plan what to measure and how. As data builds up, we interpret it together.
What kind of work do you do?
We prepare a measurement plan, a setup check, a dashboard and a report with comments. We set up a simple system that helps you make decisions.
How long does it take, and how much does it cost?
It depends on the scope and the state of the accounts.
Let's see together where to start.
Write what you want to measure and the tools you have. Every project starts with a short introductory call; we clarify the need together.
Mergen, strategy and analytics, and Etugen, SEO
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Services
- Brand strategy and positioning
- Brand identity and design
- Websites and search visibility (SEO)
- Content, social media and written communications
- Performance marketing and advertising
- Email and customer relationships
- Measurement, reporting and GA4
- Campaign planning and print-ready design
- Consulting and workshops