Services

Performance marketing and advertising

We plan, prepare and monitor search and social ads; spending happens with your approval and within the limit you set.

Alaz, performance and growth

Who it's for

Those about to start advertising who don’t know where to put the budget
Those who advertise but can’t see what it’s doing
Those who want a second pair of eyes on their account

What we do

Auditing the ad account (with read-only access)
Planning campaign structure and targeting
Preparing search ad copy and keyword suggestions
Preparing a visual and copy set for social media ads
Defining what to measure and checking that measurement is set up correctly
Planning comparison tests and interpreting the results
Preparing weekly or monthly reports
Recommending how to split the budget across channels (the budget is yours)

What we define together

Every project starts with a short introductory call; we clarify the need together. We put the following in writing from the start and submit it for your approval:

Account setup: the ad account stays with you; you give us access with the lowest permission level.
Spending limit: a monthly cap is set in writing; changes to the account and spending happen only with your written approval.
Goal: sales, form or calls. “More sales” alone isn’t enough; we decide together what we’ll count.
Measurement: if tracking is set up, we check it; if not, we first look at setting it up together.
Expectations: if the budget is small, data may take a long time to build up; we talk about this at the start.

Before talking budget, read SEO versus paid advertising and how to calculate customer acquisition cost.

How we think about growth

We think of a customer’s path in four layers: being noticed, interest, decision and ongoing relationship. Each layer has its own job and its own measure.

How we proceed

We write down the goal and the budget framework.

We audit the account and the measurement.

We prepare the campaign draft and submit it for your approval.

We launch within the limits you approve and monitor weekly.

With the monthly report, we decide together what to continue and what to drop.

What you receive

Account audit report
Campaign plan (table)
Ad copy and visual set
Weekly or monthly report (PDF)
Experiment log

What we need from you to start

Access to the ad account (with the lowest permission level)
Monthly budget cap
Goal (sales, form, calls)
Product/service and profitability information
Tracking code status

Frequently asked questions

Do you manage the ad budget?

The budget and the account are yours. We plan and set up within the limit you approve.

Will you increase our sales?

We report openly what we tried, what we saw and what we'll change.

Our budget is small. Can we still start?

We can plan with a small budget too. Because the speed of data build-up depends on the budget, we settle expectations together at the start.

How long does it take, and how much does it cost?

It varies with the scope; after a short introductory call, we prepare a written framework and quote. We also settle the timeline together in the introductory call.

Let's see together where to start.

Write your goal and your advertising situation. Every project starts with a short introductory call; we clarify the need together.

Alaz, performance and growth

Quick message on WhatsApp

Pick a ready-made message; it opens in WhatsApp.

Hello, I'd like information about Yet Collective.

Open in WhatsApp

Sending a message is up to you; this panel doesn't ask for your name or phone number.