Services

Brand identity and design

We bring how your brand looks and how it speaks into one coherent system.

Ülgen, design and digital

Who it's for

Newly founded brands that will build their first identity
Brands whose look is scattered and different everywhere
Brands that want to renew but aren’t sure what to keep

What we do

Designing the logo and its versions (horizontal, vertical, light and dark background)
Setting up the color and typeface system
Preparing the brand guide (PDF)
Delivering pieces such as business cards, letterhead and presentation templates as print-ready files
Preparing social media visual templates
Doing character and illustration work (vector)
Designing brochures, catalogs and presentations (digital and print-ready PDF)
Preparing simple icons and a short animated logo
Offering suggestions to refresh an existing brand

What we define together

Every project starts with a short introductory call; we clarify the need together. We put the following in writing from the start and submit it for your approval:

Whether the existing logo is kept or renewed; and, if a fundamental change is being considered, looking at a strategy study first.
Which surfaces files will be prepared for: business cards, posters, brochures, packaging and so on. We deliver print-ready files in the format your printer will ask for.
The number of feedback rounds and the usage rights of the files; both are put in writing from the start.

To see the process, read how to build a brand identity and the positioning and message guide it rests on.

To see the deliverables item by item, read what a brand identity project includes.

How we proceed

We listen. We talk about examples you like and dislike, and where it will be used.

We set a direction. We present a few different directions, and we choose together.

We develop the chosen direction, break it into parts and prepare the templates.

We deliver the guide and the file package, and ask for your approval.

What you receive

Logo files (SVG, PDF, PNG)
Brand guide (PDF)
Color and typeface table
Template files (with editable source files)
Social media template set

What we need from you to start

Existing logo/materials (if any)
Examples you like and dislike
Where it will be used (digital/print)
Legal company name
Brand guidelines, if you have them

Frequently asked questions

We already have a logo. Can we still work together?

Yes. We keep the existing logo and can build the system around it (color, type, usage). If you want to renew the logo, that can be part of the scope too.

What if we don't like it?

We present a few options at the direction stage, and we choose together. We write the number of feedback rounds from the start.

How are files prepared for print?

We deliver print-ready files in the format the print shop asks for. You choose the print shop.

Who do the files belong to?

We settle the delivery terms and the right of use in writing in the quote. It varies with the scope; after a short introductory call, we prepare a written framework and quote. We also settle the timeline together in the introductory call.

Let's see together where to start.

Tell us about your brand as it is today. Every project starts with a short introductory call; we clarify the need together. Let’s look together at what to keep and what to change.

Ülgen, design and digital

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